Supor

Supor, known in Chinese as 苏泊尔, is a Chinese brand that specializes in cookware and home appliances. It is widely recognized for a broad range of kitchen products, including pots and pans, rice cookers, pressure cookers, electric kettles, steamers, and other small appliances. The company also produces blenders and food processors as part of its catalog.

Supor emerged in the 1990s amid the rapid expansion of China’s consumer appliance industry. Through emphasis on product development, scalable manufacturing, and an extensive distribution network, it established itself as a major player in the domestic market and began exporting to other regions.

Product range: The catalog covers traditional cookware and a variety of electric kitchen devices. Core items include rice cookers, pressure cookers, kettles, steamers, and a range of cookware sets. The company continually introduces new models and lines to address everyday cooking needs.

Market presence: Supor products are sold through major domestic retailers, electronics chains, and department stores in China, and are distributed in international markets via distributors and retailers. The brand competes with other large kitchenware and appliance manufacturers on price, breadth of range, and service networks.

Overall, Supor is positioned as a mass-market brand focused on practical, affordable kitchen solutions for both everyday cooking and family use.