Startomsætningen

Startomsætningen is a term used in Danish business and accounting to denote the turnover or revenue generated at the outset of a company, project, or initiative. It functions as a reference point for assessing initial traction and for informing future forecasts.

The exact meaning and the period it covers can vary by context. In business planning, startomsætningen may refer to gross revenue in the first fiscal year, the first 12 months after the start, or the first calendar year. In subsidy or grant applications, it may be defined by program guidelines as the minimum revenue achieved during the initial period.

Measurement and reporting of startomsætningen typically involves gross revenue before value-added tax and discounts, in line with applicable accounting standards. Because early periods can be uneven due to delays or staggered launches, some analyses use pro forma figures or annualized estimates to improve comparability.

Interpreting startomsætningen involves considering it alongside growth rates, burn rate, and runway. It helps evaluate early performance and calibrate forecasts, but its meaning is sensitive to industry, business model, and seasonality. Users should be aware that the term is not always standardized and may be defined differently by organizations or programs.

See also: omsætning, indtægter, start-up metrics.