Starfsbrautir

Starfsbrautir is an Icelandic term that translates to "workplace poets" or "workplace poets laureate." It refers to writers and poets who are employed by Icelandic companies and organizations to write poetry and other written work that reflects the company's culture and identity.

The concept of starfsbrautir is a unique approach to corporate culture and branding. Companies in Iceland have been incorporating poetry and other forms of creative writing into their marketing and HR strategies. This can include writing company anthems, creating poetry installations in the workplace, or even commissioning poems from Icelandic poets.

Starfsbrautir often focus on the experiences and emotions of employees, as well as the company's values and mission. This approach is meant to foster a sense of community and shared identity among employees, as well as to create a more distinctive and relatable brand image. In some cases, starfsbrautir may even be employees of the company itself, adding an extra layer of authenticity to the work.

The use of starfsbrautir has become a notable aspect of Icelandic corporate culture, and has been discussed in academic and business circles. It is seen by many as a innovative approach to employee engagement and branding, and has the potential to create a unique and compelling identity for companies in the Icelandic market.