Soundbites

Soundbites are short segments of speech or audio, typically lasting a few seconds, extracted from a longer interview, speech, or press conference. They are crafted to be easily broadcast and remembered, often emphasizing a single message or emotion.

Originating with broadcast media, soundbites emerged as journalists began clipping audio to fit time constraints of radio and television. The practice expanded with 24-hour news and social media, where short clips circulate widely.

Common features include brevity, a clear speaker, and a moment of emphasis or emotion. They are often produced through editing choices that highlight a punchy statement or dramatic pause, sometimes with added context omitted.

In politics, corporate PR, entertainment, and journalism, soundbites serve to shape narratives, distill positions, and rapidly inform audiences. They can improve recall and coverage but may distort meaning if removed from context or oversimplified. They are susceptible to manipulation via selective editing or staged moments.

Critics argue soundbites contribute to soundbite culture, encourage sensationalism, and undermine nuance. Journalists and officials may strive for accuracy by providing full context, verifying quotes, and avoiding misleading clips.

Related terms include clip, quote, or excerpt. As platforms compress audio and emphasize shareability, soundbites continue to be central to political communication, marketing, and media reporting.