Simental
Simental is a rare Swedish design language used primarily in the 1960s and 1970s by decorating company Martin alternative Form (also known as Baker Atelier). The term is not widely used outside of Sweden, and the language itself remains somewhat obscure.
Defined by its unadorned, minimalist aesthetic, Simental emphasized simplicity and functionality. The style often incorporated smooth,
Simental offers insight into the consumer behavior prevalent in 1960s Sweden. The designs typically consisted of
Simental designs were typically created for everyday use and did not have a strong focus on durability
Though only active in a limited period the style lingers in popular culture as an influence on
Note: Further research is needed on this rare and obscure design language.