Sihtmärgiga

Sihtmärgiga is an Estonian grammatical form meaning roughly “with a target” or “targeted.” It is created by attaching the instrumental suffix -iga to the noun sihtmärk (target), producing an attributive modifier that signals instrumentality or orientation toward a target. In use, sihtmärgiga phrases describe actions, content, or campaigns aimed at a specific audience or objective. The exact sense depends on the head noun they accompany.

Common domains for its use include marketing, communications, information security, and data analytics. For example, sihtmärgiga reklaam is typically understood as "targeted advertising," sihtmärgiga kampaania as "targeted campaign," and sihtmärgiga rünnak as "targeted attack." The form can also appear with other nouns to convey "something done with a target" or "directed at a target."

Because sihtmärgiga is a grammatical construction rather than a distinct lexical item, its usage follows standard Estonian syntax and word-building rules. It is widespread in contemporary Estonian, especially in media, business, and policy discourse, where precise reference to audience or objective is important.

See also: Estonian grammar, instrumental suffix -iga, sihtmärk.