Sihtgrupiks

Sihtgrupiks is a grammatical form in Estonian that designates the role or designation of a group as the target of a message or action. It is the translative form of the noun sihtgrupp, which means “target group.” The suffix -iks marks the translative case, used to express designation, function, or role, such as “as the target group.”

In practical use, sihtgrupiks appears in marketing, research, and policy texts to indicate which group is the focus of a communication or analysis. It answers questions such as “as what?” or “into what role does this group fit in the context of the statement.” The form helps specify audience or beneficiary in a concise, grammatical way.

Etymology and grammar: sihtgrupp means “target group,” and adding the translative suffix -iks yields sihtgrupiks, meaning “as the target group.” This is a standard function of Estonian translative form, used to designate designation or role rather than to name the group itself. It is commonly found in formal or instructional writing, advertising drafts, and survey materials where audience segmentation is described.

See also: Estonian grammar, translative case, sihtgrupp (target group). Notes: sihtgrupiks is not a separate concept but a grammatical form used to express “as the target group.” For learners, it is important to distinguish it from the bare noun sihtgrupp and from other cases such as genitive or partitive that may appear in related sentences.