Sihtgrupiga

Sihtgrupiga is the Estonian word formed from sihtgrupp (meaning "target group" or "target audience") with the comitative suffix -ga, and it translates as "with the target group" or "together with the target audience." It is used to indicate cooperation, interaction or focus involving a particular group of people in contexts such as marketing, education, social research, public policy and community engagement.

In usage, sihtgrupiga describes actions or processes that involve direct contact or collaboration: for example, conducting a workshop with a specific audience, tailoring communications together with stakeholders, or evaluating needs in consultation with a target group. It commonly appears in phrases about participatory planning, user-centred design and outreach strategies.

Grammatically, sihtgrupiga is a case form produced by attaching the comitative suffix -ga to the noun sihtgrupp. It functions as an adverbial/comitative expression in a sentence and is part of the system of noun cases used in Estonian. Example: "Me töötame sihtgrupiga toote arendamisel" (We work with the target group in product development).

Related terms include sihtgrupp (target group), sihtrühm (another synonym), and other case forms such as sihtgrupi (genitive) and sihtgruppi (partitive). The term is neutral and descriptive, broadly used by professionals and researchers concerned with audience-oriented activities.