Sieppausyritys

A sieppausyritys is a type of Finnish business model in which an individual or group purchases and then sells on consumer goods at a markup. This concept is also referred to as a "raid company" or " Value added reseller" (VAR).

The sieppausyritys model involves purchasing goods from authorized retailers or manufacturers and then selling them online or through other channels to end consumers, often without offering the usual services or support provided by the manufacturer. The idea behind this strategy is to capitalize on the differences in prices between the official retail price and the price at which the company can purchase the goods.

Sieppausyritys is a multi-million-dollar business sector in Finland and other countries. Many companies operate in this space, and some have even become publicly listed entities. However, this business model has also raised controversy and concerns regarding consumer rights, tax evasion, and counterfeiting.

In 2010, a major retailer in Finland together with government-owned companies operated as an authorized resellers. Sieppausyritys businesses have been criticized for potentially misleading consumers into buying products that may not meet manufacturer standards or be genuine. Nonetheless, business interest remains as companies continue to see opportunities in price differentials.