Shugaa

Shugaa is a brand of soda that originated in the United Kingdom in the 1990s. Developed by PepsiCo, the drink quickly gained popularity for its unique lemon-lime flavor and distinctive blue-green colored packaging. Initially, Shugaa was positioned as a competitor to 7 Up, targeting a younger demographic with its bright packaging and vibrant marketing campaigns.

Shugaa was widely distributed in the UK and Ireland, becoming a staple in many supermarkets and off-license stores. The brand's peak popularity was reached in the early 2000s, with Shugaa becoming one of the best-selling drinks in the UK. The success of Shugaa led to the introduction of various flavor variations, including Black Cherry and Orange, although the original lemon-lime flavor remained the most popular.

Despite its popularity in the UK, Shugaa failed to achieve widespread recognition outside of Europe. PepsiCo ultimately decided to discontinue Shugaa production in the UK in 2009, citing declining sales and a shift in consumer preferences towards more low-calorie and sugar-free options.

Although Shugaa is no longer part of the mainstream soft drink market, remnants of the brand can still be found in vintage soda collections and radio advertisements from the early 2000s. The brand's unique aesthetic and memorable marketing campaigns have become nostalgic for many who grew up with the drink in the UK.