Shoppingmainoksia

Shoppingmainokset are product-based online advertisements that promote individual items for sale by merchants. They appear as product cards with an image, title, price, and merchant name, and may include promotions. In Finland they are primarily associated with Google Shopping and are served through Google Ads using data from the merchant’s product feed.

To run Shoppingmainokset, merchants upload a product data feed to Google Merchant Center containing required attributes such as id, title, description, link, image_link, price, and availability, plus optional fields like brand, gtin or mpn, and category. The feed content determines what is shown in the ads and when they appear. Prices and stock levels are refreshed from the feed to keep ads current. Campaigns are created in Google Ads as Shopping campaigns or Performance Max campaigns, with bids set by product groups or asset-level controls and budgets.

Placement and appearance: Shoppingmainokset typically appear in the Google Shopping tab and on Google search results as product cards, and can also appear on partner sites within the Google Network. Advertisers can target audiences and use bidding strategies to optimize for clicks or conversions.

Performance and optimization: Key metrics include impressions, clicks, click-through rate, conversions, and return on ad spend (ROAS). Optimization efforts focus on feed quality and completeness, clear and compelling product titles and images, accurate pricing and availability, and the use of custom labels or bid strategies to segment products. Keeping product data up to date is essential for effective performance.

Origin: Shoppingmainokset evolved from Product Listing Ads introduced by Google in 2012 and have since been integrated into Shopping campaigns and related formats.