ServiceOffering

A service offering is a formally defined package of services made available to a customer or market segment. It describes the scope, inclusions and exclusions, delivery method, pricing, and performance targets that together constitute what a customer can expect to receive.

An offering typically includes: a description of the service, defined service levels, pricing options and packaging, delivery channels, prerequisites and dependencies, support arrangements, how the service is orchestrated, and governing rules. It is often aligned with a service catalog entry and is designed to be reusable across customers or use cases.

It is managed through the service lifecycle: creation, approval, operation, review, and retirement. Changes follow governance processes to keep offerings relevant and consistent with strategy and customer needs.

In IT and other service industries, the service catalog lists offerings, often organized into bundles, with defined service level agreements, credits if targets are not met, and key performance indicators. The offering is the executable unit delivered to customers and is distinct from the broader service portfolio.

Examples of service offerings include an IT managed services package that covers monitoring, patching, and incident response; a cloud backup service; a professional services engagement such as advisory consulting; and an on-demand support or incident resolution service.