Semiotika
Semiotika, or semiotics, is the study of signs and sign processes (semiosis) and how meaning is produced and communicated in social life. It investigates how signs function within languages, images, artifacts, and practices, and how people interpret them in context.
The field has two influential theoretical foundations. Ferdinand de Saussure emphasized the dyadic relation between signifier
Key concepts include the categories of sign types (icon, index, symbol) as described by Peirce, and the
Semiotics is interdisciplinary, informing linguistics, anthropology, literary theory, media studies, philosophy, marketing, and art criticism. Its
Prominent contributors include Saussure, Peirce, Roland Barthes, and Umberto Eco, who expanded semiotic approaches to myth,
In contemporary usage, semiotics embraces multimodality and digital contexts, examining how signs operate in networks of