Selecta

Selecta is a term with multiple meanings in different contexts. It derives from the Latin selectus, meaning “chosen” or “picked,” and in modern usage appears in language, branding, and culture as a label for curated or premium items.

In music culture, a selecta is a person who curates and plays records on a sound system, typically within reggae, dancehall, and related genres. The selecta selects tracks, blends them live, and guides the energy of a performance. The role is central to many Caribbean sound systems and to contemporary club scenes that emphasize DJing and track selection.

In commerce, Selecta is a brand name used for dairy products and ice cream in several markets. It is especially associated with a popular ice cream brand in some countries, with a product range that often includes frozen desserts and related items. Brand ownership, licensing, and product lines vary by country and have shifted through corporate changes over time.

Other uses include corporate or organizational names adopting Selecta to convey a sense of curation or quality. The term also appears in general language as the feminine form of the adjective select, used to describe items that are chosen or curated.