SchemaorgProduct

schemaorgProduct refers to the Product type in Schema.org, the shared vocabulary for structured data on the web. The Product type is used to describe items that can be bought, downloaded, or otherwise offered as a product, including physical goods, digital products, and services presented as products.

Key properties describe identity and attributes: name, image, description, url. Identity can be reinforced with brand (an Organization or Brand), model, and product identifiers such as sku, mpn, and GTIN variants (gtin, gtin13, gtin14).

For commercial items, the offers property links to an Offer object that specifies price, priceCurrency, availability, and seller. Product also supports social proof through aggregateRating and review, and can include productionDate, releaseDate, color, and material as applicable.

Schema.org supports JSON-LD, Microdata, and RDFa serializations for schemaorgProduct. JSON-LD is commonly used because it is easy to add to pages without altering visible content.

Impact: When correctly implemented, schemaorgProduct enables search engines to display rich results, such as price snippets, availability, ratings, and product images, enhancing visibility in ecommerce and cataloging sites.

History and governance: Schema.org is a collaborative project launched in 2011 by major search engines to provide a common vocabulary for structured data; Product has been a core type in its vocabulary since early releases.