SWOTgreiningar

SWOTgreiningar, often referred to as SWOT analysis in English, is a strategic planning technique used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is a widely adopted framework for evaluating internal and external factors that can impact the success of an endeavor. Strengths and Weaknesses are internal attributes of an organization or project that it can control, such as its resources, capabilities, and operational efficiencies. Opportunities and Threats are external factors that exist in the environment and are largely beyond the organization's direct control, including market trends, competitive actions, and economic conditions.

The primary purpose of conducting a SWOTgreining is to gain a comprehensive understanding of the current situation. By systematically assessing these four elements, organizations can develop strategies that leverage their strengths, address their weaknesses, capitalize on opportunities, and mitigate potential threats. This analysis serves as a foundation for decision-making, helping to formulate effective business plans, marketing strategies, and product development initiatives. It encourages proactive thinking and provides a structured approach to navigating complex business landscapes.