SKIMS

**SKIMS**

SKIMS is a fast-fashion clothing brand known for its affordable, trendy, and inclusive designs, particularly in the area of women’s and non-binary fashion. Founded in 2014 by the Indian entrepreneurs Ankit Nagri and Anshul Rajiv, the brand gained popularity for its stylish yet budget-friendly apparel, catering to a wide demographic. SKIMS initially focused on women’s lingerie and sleepwear, but it expanded into casual wear, workwear, and outerwear over time. The brand is particularly recognized for its bold, modern aesthetic, often featuring vibrant colors, unique patterns, and contemporary silhouettes.

SKIMS operates primarily through its online platform, offering a vast selection of products delivered directly to consumers. The brand emphasizes accessibility, making fashion more inclusive and affordable for a broader audience. In addition to its core clothing lines, SKIMS has ventured into accessories, footwear, and even beauty collaborations. The company has also been recognized for its commitment to sustainability, introducing eco-friendly materials and initiatives to reduce its environmental impact.

SKIMS has faced some controversy, particularly regarding its marketing practices, including the use of suggestive imagery in advertisements. Despite these debates, the brand remains a significant player in the fast-fashion industry, appealing to young consumers seeking trendy, affordable, and stylish clothing. As of recent years, SKIMS has continued to evolve, expanding its product range and engaging with its customer base through social media and digital marketing strategies.