Respot

Respot is a term used in several industries, and there is no single, widely accepted definition. It is used as a brand name by some companies and as a generic descriptor in advertising and retail workflows.

In advertising and media, respotting refers to the insertion of a replacement advertisement into a broadcast schedule. This can occur in environments that support dynamic or post-processed ad insertion, allowing campaigns to be updated, errors corrected, or different markets targeted without reissuing the original spot. In some workflows, a respot may replace an original advertisement within a campaign or be added as an additional unit in a given inventory.

In retail and merchandising, respotting describes moving a product to a different shelf or location to improve visibility or align with promotions. The term is used in merchandising plans and shelf-management practices to optimize product placement and drive sales.

Brand usage is common as well, with several firms adopting “Respot” as a brand name or product line. In these cases, the meaning and scope depend on the specific company and industry involved, and there is no universal definition that applies across all uses.

See also: spot, respotting, repositioning.