Reklamnätverk

Reklamnätverk, often translated as advertising networks, are companies that act as intermediaries between advertisers and publishers. Their primary function is to facilitate the buying and selling of advertising space on websites and other digital platforms. Advertisers use these networks to reach a broad audience by placing their ads across numerous websites without having to negotiate with each individual publisher. Publishers, in turn, utilize ad networks to monetize their content by displaying advertisements and earning revenue based on various models like pay-per-click (PPC) or pay-per-impression (CPM).

Advertising networks typically aggregate ad inventory from a multitude of publishers and then sell this inventory to advertisers. They often employ sophisticated targeting technologies to ensure that ads are displayed to the most relevant audience based on demographics, interests, browsing history, and other data. This targeted approach aims to improve the effectiveness of advertising campaigns for advertisers and provide a better user experience for consumers by showing them ads that are more likely to be of interest.

There are various types of ad networks, including general ad networks that cover a wide range of topics and niche ad networks that focus on specific industries or demographics. Some networks specialize in certain ad formats, such as display ads, video ads, or mobile ads. The evolution of ad technology has led to programmatic advertising, where ad buying and selling are automated through real-time bidding (RTB) platforms, often facilitated by ad networks and exchanges.