Reklamaminms

Reklamaminms is a coined term used in discussions of advertising measurement to denote a metric intended to quantify advertising exposure in a way that combines time and audience engagement. The name blends "reklama" from several languages for advertising and "mins" for minutes. There is no formal industry standard for reklamaminms.

Concept and calculation. In proposed definitions, reklamaminms are calculated by multiplying the total number of advertising minutes across a campaign by an engagement index that reflects how viewers interact with the ads. The engagement index can be derived from measures such as completion rate, view duration, clicks, and social interactions, typically scaled to a 0-1 or 0-100 range. The resulting value aims to summarize impact per minute.

Applications and interpretation. Proponents suggest reklamaminms could help compare campaigns across media with different ad loads. They propose benchmarking reklamaminms against historical campaigns or industry averages to assess relative efficiency, creativity, or synergy between channels.

Limitations and criticism. Critics note that a single metric cannot capture content quality, brand lift, or long-term effects, and that engagement signals are not uniform across platforms. Data consistency, definitional variance, and possible misinterpretation pose challenges. As a result, reklamaminms remains a speculative or exploratory construct rather than a widely adopted standard.

Relation to existing metrics. Reklamaminms are conceptually related to reach, frequency, impression-based measurements, and engagement metrics. They are sometimes discussed alongside metrics such as GRPs, CTR, and time-spent signals, but lack formal definitions in major industry bodies.