Reklaamvõrgud

Reklaamvõrgud, or advertising networks, are companies that act as intermediaries between advertisers and website publishers. They help advertisers place their ads on a multitude of websites and assist publishers in monetizing their online content by selling ad space. These networks typically aggregate ad inventory from numerous publishers and then match it with advertisers seeking to reach specific audiences. The process often involves automated systems that determine which ads are displayed on which sites based on various factors, including user demographics, browsing history, and content of the webpage.

Advertising networks play a crucial role in the digital advertising ecosystem. For advertisers, they offer a streamlined way to manage campaigns across many platforms, reducing the need to negotiate individual deals with each publisher. For publishers, they provide a relatively easy method to generate revenue from their websites without requiring extensive sales teams. The revenue model usually involves a revenue share, where the advertising network takes a percentage of the ad sales and passes the remainder to the publisher. Different types of advertising networks exist, including those focusing on specific niches, general display advertising, or performance-based marketing like pay-per-click or pay-per-acquisition.