RAWfootage

RAW footage refers to the unedited, unprocessed video data captured directly from a camera's sensor. Unlike common video formats like MP4 or MOV, which have already undergone compression and encoding, RAW footage retains all the original information from the sensor. This means it contains a wider dynamic range, more color depth, and greater flexibility for post-production adjustments.

The primary advantage of shooting in RAW is the extensive control it offers editors and colorists. Because no data has been discarded or compressed, significant changes can be made to exposure, white balance, and color grading without introducing artifacts or degrading image quality. This makes it ideal for professional filmmaking, documentaries, and high-end commercial productions where precise control over the final look is crucial.

However, RAW footage also has drawbacks. It is significantly larger in file size compared to compressed formats, requiring more storage space and more powerful computers for editing. The editing process itself can also be more time-consuming due to the need for extensive post-production work. Furthermore, not all cameras are capable of recording in RAW format, and it often comes at a higher cost. Many cameras offer a compromise by shooting in formats like ProRes RAW, which balances some of the benefits of RAW with more manageable file sizes and workflows.