Qurate

Qurate Retail, Inc., known formerly as QVC Group and later as Qurate, is a multinational media and ecommerce company that operates live television shopping networks and internet storefronts. The company, headquartered in the United States, markets products through QVC, QVC2, and HSN, as well as online platforms such as zulily. It positions itself as combining curated video content with direct-to-consumer commerce through broadcast and digital channels.

History: The lineage traces to Liberty Interactive Corporation, created as part of Liberty Media's corporate reorganizations. Liberty Interactive acquired the QVC Group in 2013, and in 2018 the entity rebranded as Qurate Retail, Inc. The company integrated several shopping brands, including the online retailer zulily, which Liberty Interactive had acquired in 2015, expanding its e-commerce portfolio.

Brands and operations: QVC and HSN operate as broadcast shopping networks offering products in various categories, with country-specific variants. Zulily operates as a flash-sale e-commerce site focusing on women's apparel and home goods. The business model combines live programming with online commerce, using data analytics and social engagement to drive sales.

Financial and corporate: The company has traded on the NASDAQ under the symbols QRTEA and QRTEB and has pursued global expansion, though it has faced debt and restructuring challenges common to direct-to-consumer media groups. It continues to operate multiple brands under the Qurate umbrella and periodically updates its branding and strategy to adapt to changes in media consumption and e-commerce.