Pushteknikker
Pushteknikker, often translated as "push techniques" or "push strategies" in English, refers to a marketing and sales approach focused on directly promoting products or services to consumers. This contrasts with pull techniques, which aim to create demand that draws customers to the product. Push techniques involve actively pushing the product through distribution channels to the end consumer.
Common examples of pushteknikker include personal selling, where sales representatives engage directly with potential customers, and
The goal of pushteknikker is to create immediate sales and clear inventory. They are particularly effective