Präferenztests
Präferenztests, also known as preference tests, are a type of sensory evaluation method used to determine which of two or more products is preferred by consumers. These tests are common in fields such as food science, marketing, and product development to understand consumer taste, texture, appearance, or other sensory attributes. The primary goal is to identify which product is more desirable to the target audience without necessarily explaining why.
There are several common designs for Präferenztests. A simple paired comparison test presents two products side-by-side
The results of Präferenztests are analyzed statistically to determine if any observed preference is significant or