Prosumentism

Prosumentism is a portmanteau derived from the words "producer" and "consumer." It describes a contemporary economic model where individuals and households are not just passive consumers of goods and services but also active producers. This shift blurs the traditional lines between consumption and production, leading to new forms of economic activity.

The rise of prosumentism is largely attributed to technological advancements, particularly the internet and digital platforms. These technologies have empowered individuals to create, share, and distribute content, products, and services with unprecedented ease. Examples include user-generated content on social media, individuals selling handmade crafts online, or people generating their own electricity through solar panels.

In essence, prosumentism reflects a more participatory and decentralized economy. It challenges the mass production and mass consumption paradigms of the 20th century by enabling individuals to tailor their consumption to their production capabilities and vice versa. This can lead to greater personalization, innovation, and a more direct connection between the creator and the end-user. The concept highlights the evolving role of individuals in the modern marketplace.