Produktidé

Produktidé refers to the initial concept or thought for a new product or service. It is the foundational idea that can later be developed into a fully realized offering. A produktidé often stems from identifying a problem, a need, or an opportunity in the market. It can be a novel solution to an existing issue, an improvement on current offerings, or something entirely new that consumers didn't realize they needed.

The process of generating produktidéer is often creative and can involve brainstorming, market research, and observing consumer behavior. Successful produktidéer are typically those that have the potential to provide value to users, be commercially viable, and differentiate themselves from competitors. The journey from a produktidé to a successful product is lengthy and involves many stages, including concept validation, design, development, testing, and marketing. Many produktidéer never make it past the initial concept stage, while others undergo significant transformation before reaching the market. The core of a produktidé is the basic premise of what the product will do and for whom.