Produktbetyg

Produktbetyg, often translated as product rating, refers to a system used to evaluate the quality, performance, or satisfaction level of a product. These ratings are typically provided by consumers who have purchased and used the product. They serve as a form of social proof, influencing the purchasing decisions of potential buyers.

Product ratings can take various forms. The most common is a numerical scale, frequently from one to five stars, where a higher number indicates greater satisfaction. Sometimes, a numerical score out of ten is also used. Beyond these quantitative measures, consumers often have the opportunity to leave written reviews that elaborate on their experiences, highlighting specific pros and cons.

The aggregation of these individual ratings provides an overall product score, which is prominently displayed on e-commerce websites and product pages. This summary score allows shoppers to quickly gauge a product's general reception. Factors influencing product ratings include durability, ease of use, value for money, and effectiveness. Businesses also monitor these ratings to identify areas for product improvement and to understand customer sentiment. High ratings can lead to increased sales and brand loyalty, while low ratings can signal problems that require attention.