Prodaja

Prodaja is a noun in Croatian, Bosnian, Montenegrin, Serbian, and Slovenian meaning sale or selling. It refers to the act of selling goods, services, or property and is used in legal and commercial contexts. It derives from the verb prodavati or prodati, meaning to sell.

In law, prodaja is used in phrases such as ugovor o prodaji (sale contract) and prodaja robe (sale of goods). It covers various modalities, including retail, wholesale, and distance selling (prodaja na daljinu), which encompasses e-commerce and mail-order transactions. Consumer protection legislation often regulates prodaja, addressing disclosure of price, delivery terms, warranties, refunds, and liability.

In everyday language, prodaja appears in advertising and business discourse. Examples include promotional sales (akcijska prodaja), seasonal sales, and clearance sales. The term is widespread in the Western Balkans and is cognate with similar words in neighboring languages.

Etymology: from the Slavic root related to giving or transferring goods in exchange; cognate across South Slavic languages.