Prissænkning

Prissænkning is a Danish term describing the lowering of the selling price of goods or services. It can be temporary, such as during promotions, or part of a longer-term pricing strategy. In retail and commerce, prissænkning is used to stimulate demand, reduce excess inventory, respond to competitive pressure, or adjust to changing market conditions.

Prices may be reduced through direct discounts at checkout, time-limited promotions, coupons or rebates, bundle offers, or dynamic pricing. Prissænkning can occur in consumer markets (B2C) as well as in business-to-business contexts, and often accompanies marketing campaigns or seasonal cycles.

The short-term effects typically include increased sales volume and improved cash flow, while longer-term impacts may include thinner margins, altered perceived value, and potential price expectations among customers. Frequent or aggressive prissænkning can provoke price competition or erode brand strength if not managed carefully.

Regulatory and ethical considerations apply, particularly in relation to truthful pricing and competition law. Marketing claims of price reductions must be substantiated, and co-ordinated price fixing is illegal in many jurisdictions. Transparent communication about original prices and discounts is common practice to avoid misleading consumers.

Etymology and usage: prissænkning is the Danish spelling of a price reduction. Equivalent terms exist in neighboring languages, such as prissänkning in Swedish and prisreduksjon or prisnedsettelse in Norwegian.