Prestreaming

Prestreaming refers to the practice of watching or listening to content before its official release or broadcast date. This can occur through various means, such as early access given to critics, leaks of unreleased material, or promotional preview events. The intention behind prestreaming can vary, from generating buzz and anticipation for a product to allowing for final checks and feedback before a wide launch. In the music industry, artists sometimes release singles or entire albums early to select fans or through exclusive partnerships. Similarly, in the film and television world, advance screenings or early digital access can be provided. The rise of digital distribution and the internet has made prestreaming more prevalent and accessible, though it can also raise concerns about copyright infringement and the impact on traditional release windows. The phenomenon blurs the lines between promotion and distribution, often serving as a critical component of a product's launch strategy in the modern media landscape.