Plattformsaktörer

Plattformsaktörer refer to companies or organizations that provide digital platforms facilitating interactions and transactions between different user groups. These platforms act as intermediaries, connecting buyers and sellers, service providers and consumers, or content creators and audiences. Examples include e-commerce marketplaces like Amazon and eBay, ride-sharing services such as Uber and Lyft, social media networks like Facebook and Twitter, and app stores like Google Play and Apple App Store.

The business model of a plattformsaktör often revolves around network effects, where the value of the platform increases as more users join. They typically generate revenue through commissions on transactions, advertising, subscription fees, or selling premium services. Plattformsaktörer can significantly impact markets by lowering transaction costs, increasing efficiency, and creating new business opportunities. However, they also face challenges related to market power, data privacy, regulation, and competition. The concept is central to understanding the digital economy and the evolution of various industries.