Perkanaal

Perkanaal is a compound Dutch term that literally means “per channel.” It is used in various professional contexts to indicate that a measure, allocation, or configuration applies to each channel individually rather than to the system as a whole. Because it is not a fixed technical term with a single definition, its precise meaning depends on the field of use.

Common usages occur in marketing and media planning, telecommunications, and data analysis. In marketing, perkanaal describes budgets, spend, or performance metrics broken down by channel, such as perkanaal advertising spend or perkanaal return on investment. In broadcasting and telecoms, it can refer to channel-specific settings or monitoring, such as perkanaal bandwidth allocation, perkanaal quality of service, or perkanaal traffic analysis. In data analysis, perkanaal reporting means presenting results separately for each channel (for example, email, social media, and search) rather than as an overall total.

Examples include statements like: “The campaign’s success was evaluated perkanaal to identify the strongest channels,” or “Billing is performed perkanaal, with separate invoices for each channel.” Limitations of the term include its context-dependent and informal nature; it may not appear in formal standards, and writers often substitute with “per channel” or “per-channel” to ensure clarity.

See also: channel, per-channel, channel-based analysis, channel budgeting.