Payperpost

Pay-per-post, also written as payperpost, is a model of sponsored content in which advertisers pay content creators, usually bloggers or online publishers, a fixed fee for publishing a post about a product, service, or brand. The posts are intended to reach the creator’s audience and can include reviews, announcements, or endorsements. The arrangement may be part of influencer marketing, content marketing, or affiliate strategies, and may involve additional terms such as links, keywords, or cross-promotion.

How it works: A brand or agency identifies suitable creators, negotiates terms (fee amount, posting date, required disclosures, and content guidelines), and delivers or approves the post before publication. Payment is typically made after publication or on contract terms; platforms may hold escrow or process payments. Some programs offer recurring or tiered payments for multiple posts or performance outcomes.

Platform history and examples: Pay-per-post was one of the early models enabling brands to directly compensate bloggers for sponsored content. Over time, many marketplaces and networks have offered similar services, with varying disclosure rules and link practices. The model persists in modern influencer marketing, though disclosure requirements and platform policies have evolved.

Privacy, disclosure, and criticism: Because pay-per-post involves paid endorsements, disclosure is required or strongly encouraged in many jurisdictions to avoid deceptive advertising. Creators risk reputational damage if the content appears biased or irrelevant. Search engines and ad regulators scrutinize sponsored posts, sometimes restricting dofollow links or labeling content as advertising.

See also: Influencer marketing, sponsored content, affiliate marketing, endorsement guidelines.