Otsingureklaam

Otsingureklaam, also known as search advertising or paid search, is a form of online advertising that involves placing ads within search engine results pages (SERPs). These advertisements are typically triggered by specific keywords that users enter into search engines such as Google, Bing, or Yahoo. Otsingureklaam allows advertisers to target potential customers at the moment they are actively seeking information, products, or services related to their offerings.

This advertising method operates primarily through pay-per-click (PPC) models, where advertisers pay a fee each time a user clicks on their ad. The ads are usually displayed above or below the organic search results and are marked as sponsored content. The placement of these ads is determined by an auction system based on factors such as bid amount, ad relevance, and landing page quality.

Otsingureklaam is widely used by businesses of all sizes to increase visibility, drive website traffic, and generate sales or leads. Because it provides precise targeting options—such as geographic location, device type, language, and time of day—it offers a highly measurable return on investment (ROI). Performance metrics like click-through rate (CTR), conversion rate, and cost per acquisition (CPA) help advertisers optimize their campaigns.

The effectiveness of otsingureklaam depends on various factors, including keyword selection, ad copy, and landing page relevance. It is considered one of the most efficient digital marketing channels for immediate visibility and targeted advertising. Overall, otsingureklaam is a key component of digital advertising strategies, complementing organic search optimization efforts to enhance online presence.