Ostovaiheessa
Ostovaiheessa is a Finnish term that translates to "in the purchase phase" or "during the buying process." It refers to the stage of a consumer's decision-making journey where they are actively considering, evaluating, and selecting a product or service to purchase. This phase typically follows the recognition of a need or problem and precedes the actual transaction and post-purchase evaluation.
During the ostovaiheessa, consumers engage in various activities. They might conduct research by seeking information from
The ostovaiheessa can be influenced by a multitude of factors, including marketing communications, personal experiences, financial