Ordreinngang

Ordreinngang, or order intake, is the process by which a company captures and records customer orders for goods or services. It refers to the flow and value of incoming orders within a given period and is often used as a leading indicator of demand and potential revenue. The term can describe both the act of taking orders and the status of those orders once entered into the company’s order management system, ERP, or CRM.

The order intake process typically includes receiving the order (from sales, e-commerce, or electronic data interchange), validating customer details and credit if needed, checking inventory and lead times, and entering the order into the system. An order acknowledgment may be sent to the customer, and production, procurement, or scheduling activities may be initiated to fulfill the order.

Use and interpretation: ordreinngang provides insight into demand levels and supports capacity planning, production scheduling, and forecasting. It is distinct from order backlog, which refers to orders that have been accepted but not yet fulfilled, and from actual revenue, which depends on delivery, performance, and revenue recognition. Companies track metrics such as total order value, order count, average order size, and product or geographic mix to assess trends and allocate resources effectively. In many industries, a healthy order intake is a prerequisite for meeting financial targets and maintaining factory utilization and supply chain efficiency.