Onlinereklaamid

Onlinereklaamid, also known as online advertising or internet advertising, refers to the marketing and advertising of products or services over the internet. This encompasses a wide range of formats and platforms. Search engine marketing (SEM) is a significant component, where ads are displayed on search engine results pages (SERPs) based on user queries. This includes both paid search ads, often called pay-per-click (PPC), and search engine optimization (SEO) which aims to improve organic search rankings.

Display advertising involves visual ads placed on websites, apps, or social media platforms. These can take the form of banner ads, pop-up ads, or rich media advertisements. Social media advertising leverages the vast user bases of platforms like Facebook, Instagram, and LinkedIn to target specific demographics and interests with tailored ads.

Video advertising has become increasingly popular, with ads appearing before, during, or after video content on platforms like YouTube. Email marketing, while a direct communication method, is also considered a form of online advertising when used to promote products or services. Affiliate marketing is another model where businesses partner with affiliates who promote their products in exchange for a commission on sales generated through their efforts. The effectiveness of onlinereklaamid is measured through various metrics such as impressions, clicks, conversion rates, and return on ad spend (ROAS). The digital landscape constantly evolves, leading to new ad formats and strategies.