Olapic

Olapic was a technology company that provided a platform for brands to collect, curate, and display user-generated content (UGC). Founded in 2011, Olapic enabled businesses to leverage authentic photos and videos created by their customers across various marketing channels, including websites, social media, and advertising campaigns. The company's technology aimed to increase engagement, build trust, and drive sales by showcasing real-world product usage and customer experiences.

The Olapic platform offered tools for brands to discover UGC from social media and other online sources, obtain necessary rights and permissions from content creators, and then integrate this content into their digital properties. This process allowed brands to create a more visually rich and credible online presence. Olapic worked with a wide range of industries, including fashion, beauty, travel, and home goods, partnering with numerous well-known brands. In 2017, Olapic was acquired by Monotype Imaging Holdings Inc., a global leader in font, technology, and branding solutions. The acquisition aimed to integrate Olapic's UGC capabilities into Monotype's broader suite of creative and marketing tools, further enhancing how brands could connect with consumers through authentic visual storytelling.