Odbyt

Odbyt is a Czech noun used in economics and business to denote the sale and distribution of goods. It refers to the process and the result of selling products to customers, and it is a key indicator of market performance. In everyday and professional usage, odbyt can describe both the volume of goods sold and, to some extent, the associated revenue, depending on the context. It is commonly contrasted with production (výroba) and inventory (zásoby) to assess how effectively a company moves products to customers.

In corporate and sectoral analysis, odbyt reflects realized demand and market uptake. A strong odbyt indicates that products are being sold quickly and successfully, whereas weak odbyt points to limited demand or distribution challenges. The term appears in various phrases, such as rychlý odbyt (rapid turnover), odbytové kanály (distribution channels), odbytová politika (sales or marketing strategy), and odbytový region (sales region). The adjective odbytový is used to describe activities, departments, and arrangements related to selling and distributing goods, for example odbytová služba or odbytová síť.

Usage notes emphasize that odbyt is primarily a commercial term applied to the selling side of the market. It is more about the actual movement of goods to end buyers than about production or procurement. The concept is used in Czech and, with similar meaning, in Slovak, where it similarly denotes sales and distribution performance.