Nyomásonkénti

Nyomásonkénti is a Hungarian term that translates to "per impression" or "per view" in English. It refers to a pricing model used in advertising, particularly in digital marketing, where advertisers pay a fee each time their advertisement is displayed to a user. This model is distinct from click-based pricing (cost per click or CPC), where payment is only incurred when a user actively clicks on the ad.

The cost per impression (CPM) is calculated by dividing the total cost of the advertising campaign by the total number of impressions delivered. For example, if an advertiser spends $100 on a campaign that generates 10,000 impressions, the CPM would be $10. This metric is widely used to measure the cost-effectiveness of advertising campaigns based on reach and exposure rather than direct engagement.

Advertisers often utilize the nyomásonkénti model for brand awareness campaigns, aiming to expose their message to a large audience. It is also a common metric for publishers to track and report on the performance of their ad inventory. While it can be an effective way to build brand recognition, its success relies heavily on the quality of the ad creative and its targeting to ensure it resonates with the intended audience. Comparing CPM across different platforms and campaigns helps advertisers understand where their budget is most efficiently spent in terms of audience reach.