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Novum

Novum is a term derived from Latin meaning "new." In Latin, novum is the neuter singular form of the adjective novus, used to describe something new or recent. The word appears in various classical phrases and is especially recognizable in the title Novum Testamentum, from which the English phrase "New Testament" is derived.

In modern usage, novum is employed as a term in branding and naming, used to convey novelty

In scholarly contexts, the term novum is especially notable in science fiction studies through the theory of

Other senses and uses are diverse, ranging from academic titles to corporate branding.

or
innovation.
It
appears
as
a
proper
name
for
companies,
products,
and
artistic
works,
reflecting
a
general
association
with
newness
rather
than
a
fixed
concept.
Darko
Suvin.
He
defines
the
novum
as
the
central
artificial
or
scientific
advancement
that
catalyzes
the
story
and
creates
cognitive
estrangement,
setting
the
speculative
fiction
apart
from
realistic
narratives.