NielsenIQ
NielsenIQ is a market research and analytics company that provides data-driven insights into consumer behavior, retail performance, and brand health for manufacturers, retailers, and advertisers. It operates globally and serves a range of industries, with a focus on consumer packaged goods, retail, and related markets.
The company aggregates data from multiple sources, including retailer point-of-sale systems, consumer panels, and digital channels,
NielsenIQ’s insights are used to inform product development, pricing strategies, marketing campaigns, and distribution decisions. Clients
Corporate history notes that NielsenIQ arose from corporate restructurings within the broader Nielsen organization, positioning it