NielsenIQ

NielsenIQ is a market research and analytics company that provides data-driven insights into consumer behavior, retail performance, and brand health for manufacturers, retailers, and advertisers. It operates globally and serves a range of industries, with a focus on consumer packaged goods, retail, and related markets.

The company aggregates data from multiple sources, including retailer point-of-sale systems, consumer panels, and digital channels, to deliver syndicated reports and customized analytics. Its offerings cover retail measurement services, consumer panels, e-commerce analytics, pricing and promotion optimization, assortment and category insights, and cross-channel audience measurement. By combining these data streams, NielsenIQ aims to deliver a holistic view of market dynamics and consumer shopping patterns.

NielsenIQ’s insights are used to inform product development, pricing strategies, marketing campaigns, and distribution decisions. Clients rely on its analyses to understand market share, track performance against competitors, identify growth opportunities, and forecast trends across regions and channels.

Corporate history notes that NielsenIQ arose from corporate restructurings within the broader Nielsen organization, positioning it as an independent brand within the NielsenIQ group with a global footprint. The company emphasizes data integration across physical and digital retail environments to provide omnichannel insights and supports decision-making with large-scale data assets and advanced analytics.