Nespresso

Nespresso is a premium coffee brand owned by Nestlé S.A., renowned for its capsule-based espresso system designed for home and professional use. Launched in the 1980s, the company provides a complete brewing solution built around single-serve aluminum capsules and proprietary machines that aim to deliver consistent espresso with minimal preparation.

The Nespresso system comprises two main lines. OriginalLine machines brew espresso and lungo using a fixed pressure of about 19 bar. VertuoLine, introduced later, uses barcode-reading technology on the capsule to adjust parameters and offers a range of cup sizes through centrifugal extraction. Capsules are designed for a closed system and are primarily made of aluminum to preserve aroma and freshness.

Nespresso markets its products through official boutiques, online stores, and selective retailers, and it also offers professional coffee solutions under Nespresso Professional for offices and hospitality. The brand emphasizes a global, direct-to-consumer approach and a broad network of service and maintenance support for its machines.

Sustainability and recycling are central to Nespresso’s strategy. The company operates programs to promote sustainable coffee sourcing through initiatives like the AAA Sustainable Quality Program and engages in capsule recycling programs in many markets, encouraging customers to return used capsules for recycling. Environmental impact, including the lifecycle of aluminum capsules and energy use in machines, remains a focus of ongoing improvement and public discussion.

As a major player in the single-serve market, Nespresso has shaped consumer expectations for convenience, quality, and design in coffee systems, while facing ongoing scrutiny regarding packaging, recyclability, and competition from other capsule platforms.