Ndirim

Ndirim is a term encountered in Turkish retail and advertising to indicate a reduction in price. The standard Turkish word for the concept is indirim, and ndirim is typically a stylized or informal variant used in branding, signage, or online content rather than formal writing.

Usage and types: In commerce, discounts are used to stimulate demand, clear inventory, or reward loyalty. Common types include direct price reductions (percentage or fixed amount), seasonal or clearance sales, bundle discounts, buy-one-get-one offers, and coupon or voucher codes. Discounts may be presented as ndirimli or indirimli fiyat on products, and sale periods are usually time-bound.

Calculation: If a product's original price is P and the discount is d percent, the sale price is P × (1 − d/100). Some retailers also show the discount as the amount saved: P − sale price.

Impact and considerations: Discounts can increase traffic, shorten sales cycles, and influence consumer perception of value, but overuse can erode margins or train customers to expect discounts. Retailers should balance pricing, inventory, and brand strategy to avoid undermining perceived value.

Regulation and consumer protection: In Turkey, discount practices are governed by consumer protection and advertising norms. Prices shown as being in indirim or ndirim should reflect the actual selling price, with clear start and end dates for promotional periods to avoid misleading advertising. Regulators emphasize transparency and truthful marketing.