Médiafigyelés

Médiafigyelés is a Hungarian term that translates to media monitoring or media surveillance. It refers to the systematic observation and analysis of media content across various platforms. This includes traditional media such as newspapers, television, and radio, as well as digital media like websites, social media, blogs, and online forums. The primary goal of médiafigyelés is to track mentions of specific entities, such as individuals, companies, brands, or topics, and to understand how they are being portrayed and discussed.

The practice of médiafigyelés is employed by a wide range of organizations, including public relations firms, marketing departments, political campaigns, government agencies, and research institutions. By monitoring media coverage, these entities can gain insights into public perception, identify potential crises or opportunities, measure the effectiveness of their communication strategies, and stay informed about industry trends and competitor activities. Analysis often involves quantifying the volume of coverage, assessing the sentiment (positive, negative, or neutral), identifying key themes and messages, and understanding the reach and influence of different media outlets. This data-driven approach helps stakeholders make informed decisions and adapt their strategies accordingly.