Målbefolkede

Målbefolkede is a Swedish term that translates to "target population" or "study population" in English. It refers to the specific group of individuals or entities that a researcher or organization intends to study, analyze, or influence. This population is defined by a set of characteristics that make them relevant to the research question or objective.

The process of defining a målbefolkede is crucial in research and marketing. It ensures that the resources are focused on the most relevant subjects and that the findings or outcomes are applicable to the intended group. For example, in a medical study, the målbefolkede might be individuals diagnosed with a particular disease, within a specific age range and geographic location. In marketing, it could be consumers who have demonstrated an interest in a certain product category.

Identifying the målbefolkede involves clearly outlining inclusion and exclusion criteria. Inclusion criteria are the characteristics that individuals must possess to be part of the målbefolkede, while exclusion criteria are those that would disqualify them. A well-defined målbefolkede helps in the selection of appropriate sampling methods and in interpreting the results accurately. Any deviation from or misinterpretation of the målbefolkede can lead to biased results and ineffective strategies. Therefore, precise definition and understanding of the målbefolkede are foundational to successful research and targeted interventions.