Määrähinnoitteluita

Määrähinnoitteluita, often translated as quantity surcharges or volume premiums, is a pricing strategy where the price per unit of a product or service increases as the quantity purchased increases. This is in contrast to volume discounts, where the price per unit decreases with larger purchases. This approach is less common but can be employed in specific market scenarios.

The rationale behind määrähinnoitteluita can vary. One reason is to cater to customers who require smaller quantities but are willing to pay a premium for the convenience or the specific product. It can also be used to signal higher quality or exclusivity, as a higher price for a smaller amount might imply superior attributes. In some instances, it might be employed to discourage bulk purchasing by customers who are not the target demographic for large volumes, thereby reserving stock for those who value smaller quantities.

This strategy is often seen in luxury goods, specialty items, or services where the cost of handling and delivering smaller quantities might be disproportionately higher than for larger ones. For example, a single serving of a gourmet food item might have a higher per-gram price than a family-sized portion. Similarly, certain consulting services might charge more per hour for short engagements compared to long-term contracts. The effectiveness of määrähinnoitteluita depends heavily on the product, market demand, and the perceived value by the consumer.