MustSee

Mustsee, often written as must-see or mustsee, is an adjective used to describe something regarded as essential to experience, view, or knowledge.

In travel writing and tourism marketing, a must-see location or attraction is strongly recommended as a top priority for visitors. The term is subjective and not part of a formal rating system; what qualifies as must-see depends on personal interest, regional significance, and context.

Etymology and orthography: the phrase derives from must + see, signaling an obligation or strong recommendation to witness something. The form varies: must-see, mustsee, or must see, with the hyphenated must-see being the most common in contemporary usage.

In practice, must-see lists guide itineraries, travel guides, and promotional materials, helping readers decide where to allocate time and budget. Beyond travel, the term is used for films, performances, or exhibitions regarded as essential, though such judgments are inherently subjective.

Related terms include must-do and bucket-list experiences. Critics note that overuse can contribute to overcrowding and may overlook local context or conservation needs. In media discourse, the phrase Must-See TV has been used to describe a network’s flagship programming.

See also: travel guide, tourism, cultural heritage, itinerary, bucket list.