MultichannelPreisführung
MultichannelPr is a term referring to a strategy for customer engagement that utilizes multiple communication channels to interact with customers. This approach acknowledges that customers today are not limited to a single preferred method of communication and may interact with a brand across various platforms. The core idea behind multichannel is to provide a consistent and cohesive experience for the customer regardless of the channel they choose to use. This can include channels such as email, telephone, social media, live chat on a website, mobile applications, and even physical retail locations.
The objective of implementing a multichannel strategy is to enhance customer satisfaction, build stronger relationships, and